Imagining Norden - branding and Nordic reputation

Perceptions of the Nordics abound, from the reputation of the Nordic welfare state to that of interior design. Content on this page seeks to examine the construction and deconstruction of the different 'brands' of the region; why, when, where and how the region, its individual countries, its way of life, what it produces etc are branded. New articles are added regularly. 


2019.02.18 | Article, Anne Heith, Culture, The arts, Gender

1970s feminist culture in the Nordics

The feminist movement that flourished in the Nordic countries during the 1970s had strong roots in anti-capitalist, socialist ideology. It was powered by a host of social events, community building, artistic creation and political activism.

A Danish steamer is painted with the mark of neutrality during the First World War. Photo: The Danish Royal Library.

2019.02.06 | The Quick Read, Norbert Götz, Reputation, Globalisation

Neutrality and the Nordic countries

A tendency towards neutrality during conflicts exists in all the Nordic countries, although Sweden was the only Nordic country that remained (more or less) neutral during the Second World War and the Cold War. Finland has also strived for a policy of neutrality during and after the Cold War. Denmark and Norway have not permitted NATO bases and…

Demonstration against the so called 'ghetto list', Copenhagen September 2018.

2019.01.16 | Article, Nicola Witcombe, Public policy, Gender, Multiculturalism

Compulsory childcare in socially marginalised areas in Denmark

In Denmark, according to a law passed in December 2018, parents who live in certain areas designated by the government (dubbed 'ghettos') have to send their children from the age of one to nursery as part of an effort to increase integration. The initiative illustrates several important aspects of a Nordic state-run nursery system and Nordic…

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