It is unbiased and independent because it is underpinned by academic freedom.
It is impartial as it is not dependent on marketing or PR objectives.
It encourages academics to step into the public arena.
It assists in counteracting false information.
It strengthens open access and the free-flow of information.
It is democratic in that it explicates complex issues in an understandable way.
Material is based on specific research or on an individual researcher’s detailed knowledge often gained over years within a regional or global network.