Imagining Norden - branding and Nordic reputation:

Imagining Norden - branding and Nordic reputation

Perceptions of the Nordics abound, from the reputation of the Nordic welfare state to that of interior design. Content on this page seeks to examine the construction and deconstruction of the different 'brands' of the region; why, when, where and how the region, its individual countries, its way of life, what it produces etc are branded. New articles are added regularly. 


The Svalbard Seed Vault by night. Photo: Mari Tefre/Global Crop Diversity Trust (CC BY-NC-SA 2.0 - photo lighter than original).

2019.03.14 | The Quick Read, Ann Legreid, Region-building, Reputation

Arctic region

The Arctic is a circumpolar region centered on the North Pole, home to diverse human populations, landscapes, vegetation, and wildlife. The climate is harsh supporting a fairly restricted range of occupations, including fishing and hunting, service industries and resource development.

The Scream by Norwegian Edvard Munch portrays the angst of modernism. From Wikimedia Commons, https://foto.munchmuseet.no

2019.03.01 | Article, Unni Langås, Literature, The arts

Modernism in the Nordic countries

As elsewhere, modernism was a movement concerning the profound questioning of traditional values, modes of speaking and interpretations of subjectivity. A mass of Nordic literature was produced that could be said to be modernist, from Norwegian Knut Hamsun’s innovative novels in the 1890s, to the influential high Swedish modernism in poetry led by…

2019.02.25 | Article, Kyle Frackman, Reputation

Nobel Peace Prize

The Nobel Peace Prize can be seen as a symbol of both the regular cooperation between among Nordic countries and an expression of their neutrality. Like the other four original Nobel Prizes, the Nobel Peace Prize was established by the last will of Swedish industrialist Alfred Nobel (1833–96).

Norwegian author Bjørnstjerne Bjørnson receives the Nobel prize from the hands of king Oscar II in 1904.

2019.02.25 | The Quick Read, Jenny Rood, Juliette Victor, Culture, Reputation

Nobel Prizes

The idea and funds for the Nobel prizes originated in the will of Swedish industrialist Alfred Nobel who died in 1901. Recipients can be both individuals and organisation. Categories are Physics, Chemistry, Physiology or Medicine, Literature and Peace and recipients are selected by various committees based at institutions in Sweden and, in the…

2019.02.25 | Article, Eric S. Einhorn, Economy

Overview of taxation in the Nordics

Tax policy is a core instrument of public policy in the Nordic countries. Whilst popular media often criticise the high taxes in Nordic countries, the public generally recognises that taxes provide necessary support to essential services. They know that to ‘slash’ taxes also means slashing healthcare, education, social security, and numerous other…

Rudolf Meidner (1914-2005), the Swedish economist. Photo: The Internet archive taken from his 1978 book Employee Investment Funds An Approach To Collective Capital Formation.

2019.02.21 | The Quick Read, John Logue, Economy, Democracy

Wage earner funds in Sweden, 1960s & 70s

The term wage earner fund refers to different models of redistributing profit amongst workers of individual employers or sectors. It is often characterised by the 1975 Meidner’s model which set out that new stocks issued could be paid to funds, which would be administered by a group of directors with advice from trade unions.

A Danish steamer is painted with the mark of neutrality during the First World War. Photo: The Danish Royal Library.

2019.02.06 | The Quick Read, Norbert Götz, Reputation, The Nordics in the World, Södertörn University

Neutrality and the Nordic countries

A tendency towards neutrality during conflicts exists in all the Nordic countries, although Sweden was the only Nordic country that remained (more or less) neutral during the Second World War and the Cold War. Finland has also strived for a policy of neutrality during and after the Cold War. Denmark and Norway have not permitted NATO bases and…

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